As CEO of Mediabrands Greater China Melinda is responsible for leading the network offering across China’s mainland, Hong Kong SAR and Taiwan region. Fully leveraging all the Mediabrands agencies and functions as a future facing media and communications partner to its clients’ business. With 20 years industry experience across the Greater China region, Melinda is a modern thinker with a strong advertising and digital marketing background. Having successfully led Edelman’s transformation from a PR agency into an integrated business solutions partner, Melinda drew upon her prior experience re-designing the Ogilvy advertising and brand content business model in China, in addition to previous senior leadership roles across Arcade and AKQA. Melinda specialises in cultural and organisational transformation using her craft in the consulting space to help companies elevate their strategic relationship with clients.

As CFO of Mediabrands Greater China, Crystal is responsible for providing financial stewardship across the Mediabrands network of agencies in China’s mainland, Hong Kong SAR and Taiwan region; working in close partnership with Greater China CEO Melinda Po. With almost 30 years financial expertise under her belt, Crystal was CFO for investment management company Withinlink before joining Mediabrands. She enjoys a wealth of direct industry experience having worked for a number of years across the Dentsu Aegis network and WPP Group in China, providing senior financial leadership including M&A and integration.

As CEO of Initiative China, Karen leads the team with an integrated direction including client relationship management, business growth and development. With more than 20 years of marketing, media and digital experience, Karen has a proven track record of utilizing strategic approaches and driving digital transformation to accelerate growth for businesses and clients in the ever-changing market. She was recognized for her exceptional performance and business contributions by multiple regional industry awards, including Campaign Asia’s “40 Under 40” and “Digital A-List”.